“Hidden Job Market Revealed”

For Immediate Release:

Leading Omaha Church & Job Coach Team Up to Serve the Underemployed

June 22, 2010 Omaha, Nebraska USA

Omaha’s Christ Community Church teams with America’s Job Coach, Paul David Madsen, author of “Laid Off & Loving It for 2010,” to serve the region’s unemployed, underemployed and “restless” workers.

Christ Community’s career support ministry (www.godlyjobsearch.com) is in its 2nd year of operating a unique job search ministry which caters to those struggling in today’s economy. Mike Familetti and Jeff Quandt, volunteers with this ministry at the congregation, announce an upcoming workshop with Paul David Madsen, America’s Job Coach.

“Madsen will lead a hands-on, interactive session on self marketing in this economy,” states Familetti. “Job seekers have heard enough advice about dressing right on interviews and basic resume hints. Madsen’s workshop goes beyond that.”

Madsen, a job placement coach for two dozen years explains it this way: “Too many people don’t recognize their unique skills and knowledge. They ‘spray and pray’ – sending their resumes everywhere, praying that something will stick. Employers are buried in resumes so job seekers need to find, package, and sell their unique strengths into deep niches. Social media tools can help.”

Familetti says the workshop will send participants into the market with renewed focus and enthusiasm. “Everyone will leave with a sense of their niche and what to do with that.”

Space is limited to assure personalized results. The course runs 9:30 AM to Noon on Saturday, July 10 at Christ Community Church (404 South 108th Avenue Omaha 68154). All attendees must preregister through http://www.growmedia.com or by calling 402.909.1320.

Unemployed people may preregister and attend at no cost (or for a free-will donation of $5). Others can preregister and attend for no charge if they show proof of purchase of Madsen’s book, “Laid Off & Loving It for 2010” OR, attendees can pay $19 at the door if they are preregistered. Registration will close after 36 attendees are signed up.
Register at http://www.growmedia.com

For more information visit www.Growmedia.com

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Top 10 Facebook Fan Pages for Job Seekers and Career Minded Folk

Great Stuff on FaceBook Fan Pages for Job Seekers —Thanks to www.theundercoverrecruiter.com!

via Top 10 Facebook Fan Pages for Job Seekers and Career Minded Folk.

When the Saints Come Marching In…to Tackle Betty White

Congratulations to the New Orléans Saints for their exciting win in Superbowl 44. They finished a storybook season with a thrilling win over the favored Indianapolis Colts.

The overhyped Superbowl franchise got what it wanted: An exciting game which kept folks glued to their set. And that was a good thing for America. A good thing for America?

It is good because Superbowl ads are the last holdout of the office water cooler chatter. With many Americans using cable or something like Direct TV with hundreds of stations of content, we are a “fractured nation.”

Gone are the days of “I Love Lucy” playing out of everyone’s living room at the same time on the same evening. Gone are the days when we relied on one guy, Walter Cronkite, for our news.

Why do Superbowl ads help this? With its 100 million viewers, it is the last show “everyone” watches. I was at the grocery store hours before the game. I couldn’t find a parking spot because “everyone” was getting goodies for their Superbowl party!

So, when people gather at the office or the plant or the conference call during the week after the big game, they’ll come together more united. They’ll talk about how Betty White (age 88) took a full tackle in the mud to help out Snickers. They’ll giggle together about the Doritos Potato Chip dog’s shock collar antics. And this is a good thing.

Good because the nation needs these 30 second novellas. People in the workforce need to feel a common bond. With layoffs hitting harder and workforces stretched to the bone, we as a nation need something light, something centering, and something uniting to at the water cooler.

Thanks Betty for the unity and the laugh!

America’s Job Coach
http://www.americasjobcoach.com

Jobless Recovery, per Obama

America’s Job Coach made a longer, analytical (and of course profound) commentary regarding the “jobless recovery” a few months ago. Therefore, I won’t rehash that post here. I bring it up again now because that phrase was in the headlines again today. “The Jobless Recovery.” That is frightening stuff!

Is it really a recovery if there are too few jobs to help individuals “recover?” If people don’t get jobs will they have any money to stimulate the economy?

The administration today stated that they feel that the unemployment rate will hover around 9% for the rest of the year. That means somewhere close to 13 million people may become or remain unemployed!

Whether you are unemployed, underemployed, or just restless in your career, how will you react to this news? If jobs are still scarce, do you have a backup plan? What will you do if you need to make a change or an upgrade and a jobless recovery limits your options?

I met with a job coaching client tonight and he has/had a traditional career (in the computer industry) yet his passion and love is in the music world. We are going to work on ways to make that happen and it represents some outside the box thinking along the lines of self-employment. Stay tuned…

How about you? What ideas do you have for self-employment, contracting, temping, odd work until your big ship comes in? Share them here, please! Let’s beat this jobless recovery together!

America’s Job Coach

Are You As a Mature Worker Strategic Enough?

This content is from the www.resumark.com Blog and the main content is from the Bureau of Labor Statistics www.bls.gov

It is helpful for all people who are in or considering a career change or upgrade. Seeing where things are headed, even if you don’t have the background to specifically do some of these specialized jobs is helpful. Why?

Because you can look at these fast growing functions and use the skills you DO have to SUPPORT these growing professions!

Considering Changing Your Career? Be Aware Of 20 Occupations With The Fastest Growth And 20 Occupations With The Fastest Decline..

Hoping for a strategic and prosperous New Year for all !

America’s Job Coach

Author: Laid Off & Loving It For 2010

Will 2010 Lead to 2020 Vision or 2020 Hindsight?

We just saw the end of a year and the end of a decade. A very turbulent decade. No rehash needed because you have seen all the life changing events in the media lately. Ten years is a big chunk of time in anyone’s life.

So if you agree that this hunk of time is noteworthy, shouldn’t it be marked with big ideas and big goals? What will your life be like in 2020? Will you have 2020 vision or will you coast through another ten years and only THEN have 2020 hindsight? That date is only ten years away. Just think how fast the last ten years came and went. 9/11 seems like yesterday, doesn’t it? A little strategic thinking may really get you postured well occupationally for the future.

What if YOU had known ten years ago that 350 to 400 million people globally would be putting vast details about their work history and/or personal traits, families and friends on social networking websites? Would that have been good to know? Could that have affected your job or your industry? What if you could have, ten years ago, guessed right about some trends in banking or other industries?

I am not directing us all to become wise sages here who can predict the future and then profit from that. What I am suggesting is that you, at the start of an exciting new decade which is going to be RIFE with change, give some thought to the world of work, invention, trends, entrepreneurship, etc. Where will the new decade take you?

How will the marriage of technology and health care, the emerging world of finance, the ongoing “green” parade, or the globalization of most anything affect your occupation? Remember, today radiologists in India can read the scans made of your hip which the lesser educated US-based technologist just took of you in the local MRI room. If those kinds of changes are occuring in the medical world, how will things change in your world?

The movie “Up In the Air” is a new release staring George Clooney. His character travels constantly to companies which are downsizing or laying off their employees. He is the hatchet man who breaks the bad news. One of his stock lines during the terminations is that this action will now allow the people who are cut to go on and finally pursue their dreams.  He implies to his public that he is almost helping them by “liberating” them.  This blog will discuss more about Clooney’s movie later, but hold Clooney’s thought in mind: Is your life standing in the way of your dreams? Can your 2020 Vision or Hindsight apply to YOUR decade ahead? 

What do you think? Add a comment about where you think everything will head and how that could affect your career. Will globalization make your job obsolete? Or, will offshoring have proved ineffective in your industry so your skills are back in demand?

Kick out your ideas here…Maybe as a group this career advice forum can come up with the next FaceBook, twitter.com or something similar… THAT would show some 2020 Vision!

Think big…think bold!

America’s Job Coach
Author: Laid Off & Loving It for 2010

“SHE-Shoring” During This “HE-cession”

“HE-cession” means that during this recession, the unemployment rate for men is 10.7 %, but the unemployment rate for women is “just” 8.1%. This term was coined, I believe, by David Zincenko of Mens’s Health in a USA Today op ed piece. Let me know if I am wrong.

So, are employers “SHE-shoring?” America’s Job Coach invented this term while reading about the He-cession. We’ve heard for years how women are paid less than men for similar work. Some studies say up to 30% less! I am not a statistics guru, but I think we can all agree that in too many cases, women earn less than their male peers for similar work.

Now add to the mix that fact that this recession has been slightly “less cruel” to women. Fewer women than men have lost their jobs, according to the Bureau of Labor Statics (8.1% verses 10.7%). My question: Why?

SHE-shoring is “Offshoring Gone Female.” Offshoring, in case you have been under a rock for a dozen years, is where a company ships chunks of its work off US shores to countries like India, China, Mexico, Ireland, and a host of other places. Employers “offshore” tasks to locations to try to save labor costs. And firms often layoff US staff after completing the offshoring.

Computer work, customer support work, manufacturing etc. are often functions which see work offshored but all professions are being touched by this trend. Even some USA fast food restaurants will use an offshored person to take your order over the drive through window. That person then sends your order over the Internet to the locals who cook and wrap your triple cheeseburger.

So can I blame that China-based fellow for the lack of honey mustard in my chicken nuggets bag? I suppose it was the local guy who stiffed me on the dip though. But hey, they are communicating across the globe so it is no wonder my sauce is missing sometimes! As Thomas L. Friedman has aptly pointed out, The World Is Flat.

So, most major companies have embraced some level of Off-Shoring to save labor costs. Do they therefore, have a grand design or plan to lay off women less often than men? If a Fortune 1000 company sends work overseas to save money, doesn’t it make sense that they also would lay off their most expensive people first? Does this explain the He-cession? If a gender pay gap exists inside a company, does ACME layoff Harry or Harriet? Is Joe sent packing before Joan?

Who knows what goes on in executive minds when they are deciding what staffers to cut. Now however, statistics imply that men are harder targets for the layoff axe than are their wives, sisters, moms and daughters.

Who cares? You should. This blog exists to help people get on their feet during a career transition. Part of that is knowing the look of your playing field. If you are a male looking for work or a better job, be aware of SHE-Shoring. If you are a female looking for work or a better job, be aware of SHE-shoring. It is critical to know your competition when job hunting.

I heard a story about a guy who was prepared to answer the salary negotiation question with, “I’ll take $100 a year less than my closest competitor for this job.” The tale is likely anecdotal, but you get the idea about being aware of your compeition…He-cession, SHE-shoring, and all.

Kindly share your SHE-Shoring or He-cession story or comments with this job coaching community!

America’s Job Coach
Author, “Laid Off & Loving It for 2010”

Will Santa Bring New Jobs?

According to this, Santa or the Easter Bunny may be bringing us some new employment opportunities!  Check out what the Jacksonville Business Journal has to say!

 

Economists predict first-quarter hiring – Jacksonville Business Journal:.

Are They Beating A Path to Your Door?

America’s Job Coach spent Saturday, November 14 at the Nebraska Book Festival in Lincoln, NE at the Nebraska State Historical Society. I was there to network and promote “Laid Off and Loving It For 2010.” There were approximately 40 vendors present who set up tables to “hawk” their books or book-related services. Public foot traffic was good and the event had good guests, award winners, and presenters. On hand was Ted Kooser, National Poet laureate and Harley Jane Kozak, Hollywood actress and successful novelist/mystery writer. Harley presented a great writing workshop.

I hear you asking “How does that apply to me and my quest for a job upgrade?” Here is the answer:

P and N which means: PROMOTION and NICHE.

Over the next couple of blog posts, I’ll discuss how several authors and booksellers at the festival have had good success selling their books. Their sales did not come from events like the festival alone. Few had customers beating a path to their table (door).

Yet, many of the exhibitors present told me how they have had reasonable success selling their books. Why? How did the booksellers there sell thousands of books over the years? A quick glance at their topics answers the question:

It is their NICHES. Their lovely books were on topics of interest to MAYBE 1% of the book-reading population. BUT, and this is a big “but,” that 1% was / is loyal, devoted, passionate, and are HAPPY to spend $19.95 or $29.95 or whatever on a book that applies to THEM.

I’ll discuss specific examples in the next couple of posts, but in the meantime I challenge you to translate nichemanship into your professional goals and lives:

What skills, knowledge, experience, training, background, activities, passions, volunteer projects, unique family situations, workplace histories do YOU possess that can be “exploited” to a job market niche out there, or into a small business endeavor?

For example, were you part of a growth industry in the past but that industry isn’t as hot now? Well, how can you package that experience into something that a present day, fast-growth employer will appreciate? Even though your experience may have been in a different industry, your skills CAN translate into helping a new company in a different industry because you have “been there, done that.” Who else may need those skills?

As always, kindly send your comments of examples of your successes or failures along this line to this blog. I’d love to hear how tight, niche marketing helped or hurt YOU. And the gentle readers of this blog stand ready to offer helpful advice as always. Which niche will you own?

Next posts: specific examples of personal niche marketing!

Two Girls For Every Boy!

In 1963, the song Surf City was recorded by a young, feel-good band named The Beach Boys.  It was the number one song on Billboard  Magazine‘s Top 100 (according to www.Wikipedia.com).  Some people who are ‘Over-50 Types’ might even remember when the song hit gold. 

What a fun concept for millions (of especially young men) to think about — a place where the girls may have worn an Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini, AND there were also two girls for every one boy!  Wow!  

First Wave Boomers were not alone in their indoctrination to this song however. It went on to be enjoyed by millions more who were born later and grew up hearing it at wedding dances and theme parties for decades to come. Throngs (not thongs!) of youth heard it for dozens of years and it became a part of culture.

Fast forward 45 years or so. Instead of ‘Two Girls for Every Boy,‘ now we have “Six Seekers For Every Job.”

A recent editorial by Paul Krugman of The New York Times included the statistic that we are now seeing six job seekers pursuing every one available job.  That doesn’t sound near as much fun as Two Girls for Every Boy. This level of competition for work looks like it is going to be with us awhile. It may become part of our culture…

If you are stuck in a job you don’t like, or you are out of work, that culture thought might be depressing.  Don’t let it bring you down!  Three out of five 50-something laid off people I know have recently found jobs! Collectively, they were competing against hundreds of other job seekers. But, they managed to land something despite the long odds.   

But the numbers are still the numbers. We are probably stuck in a “hot mess” with regard to optimal employment for at least the forseeable future. So what do you do?

A short answer is similar to what you may have heard already. If your line of work is clogged with too many competitors for too few jobs, you may need to reinvent yourself. This topic is addressed in many, many good books out there so I won’t go into detail. The short version is this:

  • Take what you know better than anyone else, repackage it, remold it, add a new, big dash of passion to it,  get someone smarter than you to review your efforts, and give it a whirl. 
  • Maybe you now can become a consultant to your former industry, or to a niche you have followed for a long time? Maybe you can boldly approach your former employer with a new “value-add” proposition or TwitterVator Speech? Maybe the time is finally getting close where you can turn your hobby into a small business?

I won’t expand much here, but instead invite readers to comment. Free job coaching by this blog’s participants may be helpful if you are struggling with how to reinvent yourself. But you have to be willing to ask for the help…

Let this group help to conquer your career crisis as you work to catch that perfect career wave and land your surfboard on an ideal beach of a job! 

Maybe comments by this blog’s readers will lead to Two Jobs for Every Boy (and Girl)!

Surf’s Up!

America’s Job Coach