“Hidden Job Market Revealed”

For Immediate Release:

Leading Omaha Church & Job Coach Team Up to Serve the Underemployed

June 22, 2010 Omaha, Nebraska USA

Omaha’s Christ Community Church teams with America’s Job Coach, Paul David Madsen, author of “Laid Off & Loving It for 2010,” to serve the region’s unemployed, underemployed and “restless” workers.

Christ Community’s career support ministry (www.godlyjobsearch.com) is in its 2nd year of operating a unique job search ministry which caters to those struggling in today’s economy. Mike Familetti and Jeff Quandt, volunteers with this ministry at the congregation, announce an upcoming workshop with Paul David Madsen, America’s Job Coach.

“Madsen will lead a hands-on, interactive session on self marketing in this economy,” states Familetti. “Job seekers have heard enough advice about dressing right on interviews and basic resume hints. Madsen’s workshop goes beyond that.”

Madsen, a job placement coach for two dozen years explains it this way: “Too many people don’t recognize their unique skills and knowledge. They ‘spray and pray’ – sending their resumes everywhere, praying that something will stick. Employers are buried in resumes so job seekers need to find, package, and sell their unique strengths into deep niches. Social media tools can help.”

Familetti says the workshop will send participants into the market with renewed focus and enthusiasm. “Everyone will leave with a sense of their niche and what to do with that.”

Space is limited to assure personalized results. The course runs 9:30 AM to Noon on Saturday, July 10 at Christ Community Church (404 South 108th Avenue Omaha 68154). All attendees must preregister through http://www.growmedia.com or by calling 402.909.1320.

Unemployed people may preregister and attend at no cost (or for a free-will donation of $5). Others can preregister and attend for no charge if they show proof of purchase of Madsen’s book, “Laid Off & Loving It for 2010” OR, attendees can pay $19 at the door if they are preregistered. Registration will close after 36 attendees are signed up.
Register at http://www.growmedia.com

For more information visit www.Growmedia.com

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When the Saints Come Marching In…to Tackle Betty White

Congratulations to the New Orléans Saints for their exciting win in Superbowl 44. They finished a storybook season with a thrilling win over the favored Indianapolis Colts.

The overhyped Superbowl franchise got what it wanted: An exciting game which kept folks glued to their set. And that was a good thing for America. A good thing for America?

It is good because Superbowl ads are the last holdout of the office water cooler chatter. With many Americans using cable or something like Direct TV with hundreds of stations of content, we are a “fractured nation.”

Gone are the days of “I Love Lucy” playing out of everyone’s living room at the same time on the same evening. Gone are the days when we relied on one guy, Walter Cronkite, for our news.

Why do Superbowl ads help this? With its 100 million viewers, it is the last show “everyone” watches. I was at the grocery store hours before the game. I couldn’t find a parking spot because “everyone” was getting goodies for their Superbowl party!

So, when people gather at the office or the plant or the conference call during the week after the big game, they’ll come together more united. They’ll talk about how Betty White (age 88) took a full tackle in the mud to help out Snickers. They’ll giggle together about the Doritos Potato Chip dog’s shock collar antics. And this is a good thing.

Good because the nation needs these 30 second novellas. People in the workforce need to feel a common bond. With layoffs hitting harder and workforces stretched to the bone, we as a nation need something light, something centering, and something uniting to at the water cooler.

Thanks Betty for the unity and the laugh!

America’s Job Coach
http://www.americasjobcoach.com

Jobless Recovery, per Obama

America’s Job Coach made a longer, analytical (and of course profound) commentary regarding the “jobless recovery” a few months ago. Therefore, I won’t rehash that post here. I bring it up again now because that phrase was in the headlines again today. “The Jobless Recovery.” That is frightening stuff!

Is it really a recovery if there are too few jobs to help individuals “recover?” If people don’t get jobs will they have any money to stimulate the economy?

The administration today stated that they feel that the unemployment rate will hover around 9% for the rest of the year. That means somewhere close to 13 million people may become or remain unemployed!

Whether you are unemployed, underemployed, or just restless in your career, how will you react to this news? If jobs are still scarce, do you have a backup plan? What will you do if you need to make a change or an upgrade and a jobless recovery limits your options?

I met with a job coaching client tonight and he has/had a traditional career (in the computer industry) yet his passion and love is in the music world. We are going to work on ways to make that happen and it represents some outside the box thinking along the lines of self-employment. Stay tuned…

How about you? What ideas do you have for self-employment, contracting, temping, odd work until your big ship comes in? Share them here, please! Let’s beat this jobless recovery together!

America’s Job Coach

Are You As a Mature Worker Strategic Enough?

This content is from the www.resumark.com Blog and the main content is from the Bureau of Labor Statistics www.bls.gov

It is helpful for all people who are in or considering a career change or upgrade. Seeing where things are headed, even if you don’t have the background to specifically do some of these specialized jobs is helpful. Why?

Because you can look at these fast growing functions and use the skills you DO have to SUPPORT these growing professions!

Considering Changing Your Career? Be Aware Of 20 Occupations With The Fastest Growth And 20 Occupations With The Fastest Decline..

Hoping for a strategic and prosperous New Year for all !

America’s Job Coach

Author: Laid Off & Loving It For 2010

Are They Beating A Path to Your Door?

America’s Job Coach spent Saturday, November 14 at the Nebraska Book Festival in Lincoln, NE at the Nebraska State Historical Society. I was there to network and promote “Laid Off and Loving It For 2010.” There were approximately 40 vendors present who set up tables to “hawk” their books or book-related services. Public foot traffic was good and the event had good guests, award winners, and presenters. On hand was Ted Kooser, National Poet laureate and Harley Jane Kozak, Hollywood actress and successful novelist/mystery writer. Harley presented a great writing workshop.

I hear you asking “How does that apply to me and my quest for a job upgrade?” Here is the answer:

P and N which means: PROMOTION and NICHE.

Over the next couple of blog posts, I’ll discuss how several authors and booksellers at the festival have had good success selling their books. Their sales did not come from events like the festival alone. Few had customers beating a path to their table (door).

Yet, many of the exhibitors present told me how they have had reasonable success selling their books. Why? How did the booksellers there sell thousands of books over the years? A quick glance at their topics answers the question:

It is their NICHES. Their lovely books were on topics of interest to MAYBE 1% of the book-reading population. BUT, and this is a big “but,” that 1% was / is loyal, devoted, passionate, and are HAPPY to spend $19.95 or $29.95 or whatever on a book that applies to THEM.

I’ll discuss specific examples in the next couple of posts, but in the meantime I challenge you to translate nichemanship into your professional goals and lives:

What skills, knowledge, experience, training, background, activities, passions, volunteer projects, unique family situations, workplace histories do YOU possess that can be “exploited” to a job market niche out there, or into a small business endeavor?

For example, were you part of a growth industry in the past but that industry isn’t as hot now? Well, how can you package that experience into something that a present day, fast-growth employer will appreciate? Even though your experience may have been in a different industry, your skills CAN translate into helping a new company in a different industry because you have “been there, done that.” Who else may need those skills?

As always, kindly send your comments of examples of your successes or failures along this line to this blog. I’d love to hear how tight, niche marketing helped or hurt YOU. And the gentle readers of this blog stand ready to offer helpful advice as always. Which niche will you own?

Next posts: specific examples of personal niche marketing!

Two Girls For Every Boy!

In 1963, the song Surf City was recorded by a young, feel-good band named The Beach Boys.  It was the number one song on Billboard  Magazine‘s Top 100 (according to www.Wikipedia.com).  Some people who are ‘Over-50 Types’ might even remember when the song hit gold. 

What a fun concept for millions (of especially young men) to think about — a place where the girls may have worn an Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini, AND there were also two girls for every one boy!  Wow!  

First Wave Boomers were not alone in their indoctrination to this song however. It went on to be enjoyed by millions more who were born later and grew up hearing it at wedding dances and theme parties for decades to come. Throngs (not thongs!) of youth heard it for dozens of years and it became a part of culture.

Fast forward 45 years or so. Instead of ‘Two Girls for Every Boy,‘ now we have “Six Seekers For Every Job.”

A recent editorial by Paul Krugman of The New York Times included the statistic that we are now seeing six job seekers pursuing every one available job.  That doesn’t sound near as much fun as Two Girls for Every Boy. This level of competition for work looks like it is going to be with us awhile. It may become part of our culture…

If you are stuck in a job you don’t like, or you are out of work, that culture thought might be depressing.  Don’t let it bring you down!  Three out of five 50-something laid off people I know have recently found jobs! Collectively, they were competing against hundreds of other job seekers. But, they managed to land something despite the long odds.   

But the numbers are still the numbers. We are probably stuck in a “hot mess” with regard to optimal employment for at least the forseeable future. So what do you do?

A short answer is similar to what you may have heard already. If your line of work is clogged with too many competitors for too few jobs, you may need to reinvent yourself. This topic is addressed in many, many good books out there so I won’t go into detail. The short version is this:

  • Take what you know better than anyone else, repackage it, remold it, add a new, big dash of passion to it,  get someone smarter than you to review your efforts, and give it a whirl. 
  • Maybe you now can become a consultant to your former industry, or to a niche you have followed for a long time? Maybe you can boldly approach your former employer with a new “value-add” proposition or TwitterVator Speech? Maybe the time is finally getting close where you can turn your hobby into a small business?

I won’t expand much here, but instead invite readers to comment. Free job coaching by this blog’s participants may be helpful if you are struggling with how to reinvent yourself. But you have to be willing to ask for the help…

Let this group help to conquer your career crisis as you work to catch that perfect career wave and land your surfboard on an ideal beach of a job! 

Maybe comments by this blog’s readers will lead to Two Jobs for Every Boy (and Girl)!

Surf’s Up!

America’s Job Coach

 

Did He Get the Job? Also, Job Posting Scams

In my last post I discussed a young man who was interviewing for his first job out of college. The job was for a sales position and he was wondering if in fact the niche he was exploring was good for him. I mentioned  how some industries in the current economy are looking for people like him: young, techno savvy, moldable and cheap. 

None of that is new news to you who are “decades into” your careers and maybe months into your job search. Employers are flooded with applicants and some are taking advantage of that. There was an article in the Omaha World Herald on 10/26/09 which described how formerly hard to fill hands on care giver jobs were now doing just fine due to some factory closings in a Nebraska community. Before some jobs in that town vaporized, the health care facility had a hard time staffing these positions. Now it has a surplus of applicants. Ah, perspective.

Perspective is what the young job seeker had too. He was “wax” just ready to be molded by his potentially future employer. He didn’t have an entitlement attitude and his small dose of arrogance was more attributable to his youth than any entrenched “in your face” cockiness.

Yes, his potential employer wants him back for some “job shadowing.” That is where our young applicant will sit and listen to the current staff while they make their daily spate of phone calls. Not just anyone or everyone can sit in a cubicle and make 70+  phone call attempts a day. I don’t know if our young hero will want to but that employer has invited him to find out if he wants to. And there is a fairly handsome base-plus-commissions to go along with it. I’ll keep you posted on his progress. And keep remembering his child-like interview exuberance while you do your job hunting.

Speaking of commissions, I saw a listing of “The Top Twenty Most Helpful Job Hunting Websites” or some such similar title the other day. I immediately thought that would be a logical link for this blog. And of course, I clicked through on many of the web sites listed.

Well, you won’t see me linking to that list anytime soon. I found many sites I had never heard of. And the ones toward the top of the list had many “jobs” posted. The problem was, most of these “jobs” were work at home schemes. Nothing wrong with working at home…millions of people around the world work for thousands of legitimate companies in a remote fashion. Online technology allows and encourages that.

But so many of the “jobs” posted were all about multi-level marketing businesses. Many have an investment required or involved some marginally shady types of plans. The rise of this kind of “noise” out there has tracked and kept pace with the rise in the number of unemployed.

I have nothing against legitimate multi-level businesses. I have been involved in some in the past myself and have learned from them. I am just saying use caution when you “apply” for jobs within this world. Most are not jobs with a regular paycheck. Growing your own business is great but just know what you are getting into when you start. Will your new “job” require you to buy inventory?

Have any of this blog’s readers ventured into this area?  Again I have no problem with these legitimate marketing businesses but I do dislike it when these outfits dress themselves as “jobs” on what were formerly job boards. Who has a story to share on this?…

Next posting will be about a 50-something “coachee” who was recently laid off, DOES know a lot of people to network with, but is stuck in the 1990’s regarding using those contacts.

America’s Job Coach

Author: Laid Off & Loving It For 2010

But I Get No Feedback From Employers!

The 50 Over 50 Project is a “Community of Career Transition Advice” for people over 50 years old over a 50 week period.

Put your summarized career dilemma in the comments section so the group can offer their tips to you!

Here is a gentleman who appears to have some good ideas about self marketing and follow up.  His advice applies to all ages.  

Please come back after you watch and tell the community what you think!  Thanks to www.jayobi.com for making this available!

Paul M. America’s Job Coach  www.americasjobcoach.com

 Here is the link for the video: 

 Step 4. Contacting Employers.

I hope YOUR follow ups are positive!

The Dow is at 10,000…Who Cares?

The 50 Over 50 Project is a ”Community of Career Advice”     for 50 folks over age 50 who are in a career transition.  

Summarize YOUR career dilemma in a comment below to gain job hunt pointers from this blog community. 

So the Dow Jones Industrial Average got over the psychological barrier of 10,000 points last week. I wonder if it will go to 11,000 this week?  Probably not. But do people care?

Well, I do care actually. And the investments of millions of people as well as the well-being of millions of companies across this great land do care.  So why the headline above? 

Last weekend, Seth Rogan of the Weekend Update skit on the perennial  Saturday Night Live TV show perhaps summarized the feeling of millions: Rogan mentioned how the Dow broke 10,000 and how 15 million unemployed people at home, in their pajamas in the middle of the day, who were eating Twinkies, cheered with delight. 

That isn’t a perfect quote but you get the idea. The talk is that the recession will end and the recovery will occur sometime in the next month to the next two years (it depends upon who you listen to).  I don’t know who to believe but Seth was right: Recovery or not, too many people are still stuck unemployed or underemployed and know the NBC TV schedule way too well.

If the Dow goes to 20,000 and there are still 6 people for every 1 open job out there, the unemployed just won’t care what the stock market looks like. Granted jobs are always a lagging indicator during a recovery because firms want to be sure things are improving before they add to their payrolls again. 

And the most strategic unemployed people WILL care about the stock market and the recovery. Because we attract what we expect into our life. And if we stay negative, we’ll keep getting negative. 

How about you? Do you think the economy is picking up out there and that there are more jobs now that the Dow Jones Industrial Average has reached this level? Or do you feel stuck on main street despite Wall Street’s success?

Share your thoughts below and keep the faith!

Paul M.

America’s Job Coach  

Fast Times at ‘Expert High’

The 50 Over 50 Project is a ”Community of Career Advice”     focused on 50 folks over age 50 who are in a career transition.  Summarize YOUR career dilemma as a comment to get helpful pointers from this blog community. 

If you are old enough, you remember the semi-entertaining movie, Fast Times at Ridgemont High. It was a big milestone in Sean Penn’s early body of work. I twisted that movie name into the hopefully catchy title for this post which pertains to “quick self promotion.”   

All people in career transition or folks who are trying to sell their expertise need to be “comprehendable.” I don’t know if that is a word, but I ran into someone the other day who sells professional services. I asked him what he did. Ten minutes later I was bored and confused. 

The small business services person (he is the one who provides the actual consulting services) rambled for minutes upon minutes about what he could do or has done.  What he didn’t know is that I tuned out to his rantings after about 30 seconds of vague generalities.

Because I have interviewed thousands of people I was able to ask pointed questions to extract from him some specific examples of his work. But that is the point.  I shouldn’t have had to “work so hard” at pulling out of him what he does and how that might remotely help me. 

He also had a written piece which included a 30-word description of his offerings. But he works in big, big niche and his description was so vague I still wasn’t sure what he did. In a glance, (which is all any of us get–my book calls this “your 15 seconds of fame”) I just wasn’t sure what he could do for me.

So dear blog readers, the old formula applies as you position yourself as an expert:  ‘Keep It Simple Stupid.’ And fast. No matter how good you are and how tightly you address your specific niche, you are still competing daily with the hundreds of emails, messages, texts, calls, tweets and friend/connection requests, etc., etc., etc. (to quote Yul Brenner). 

I remain eager to see your drafts of your elevator speech, Unique Selling Proposition, or TwitterVator Speech (the combination of the elevator speech with your USP in 140 characters or less).

You can offer them anonymously here as a comment and the community will help you to craft your pitch. Or, you can contact me privately outside of this blog for free help on this. 

Social media is great. But, as you have noticed, there are a few (million) folks out there using it. Let this community of career advice help YOU stand out….

 America’s Job Coach